Consumer security popular market

The information consumption shows the trend of security and civil use in the field of security, reflecting consumer security. In fact, the concept of consumer security in the security industry has been proposed for a long time. In particular, in 2013, the government gradually paid attention to information consumption in its policies and made information consumption an important part of economic development. In the relevant meetings, documents and activities of the State Council and the Ministry of Industry and Information Technology, we can find it faintly.

Policy support, what changes in consumer security brought life?

In May 2013, Miao Wei, Minister of Industry and Information Technology, went to Zhejiang Province to conduct special research on information consumption. He visited Hikvision and visited Hikvision's "Video 7" and Other video service products.

On July 12, Premier Li Keqiang presided over the executive meeting of the State Council. He once again proposed to promote information consumption, proposed the establishment of a public information service platform, promoted the sharing of education and medical quality resources, popularized the application of residents' health cards, and promoted the use of financial IC cards in public services. application. Carry out pilot demonstration construction of smart cities in cities where conditions permit. Rich information products and information consumption content. Encourage the development of intelligent terminal products and guide consumption through innovation.

In August, the State Council issued the “Several Opinions on Promoting Information Consumption and Expanding Domestic Demands”. See guidance from the 7th direction on promoting the expansion of domestic consumption through the informatization of consumption, and concrete deployment of smart cities from the perspective of national policies and information infrastructure. The development of Internet of Things, Internet of Things, cloud computing, smart security, intelligent transportation, and smart home businesses is a very big advantage. From the above related comments, we can see that relevant products in the security industry, especially video surveillance products and related intelligent analysis products as front-end equipment for information collection, will benefit from the implementation of smart cities and other related projects, in addition, the next-generation information foundation. The construction of facilities and the Internet of Things will further expand the field of the security industry and promote the deep application of the security industry. Furthermore, the development of information consumption will also be beneficial to the research and development of civilian defense equipment.

Since the security industry is moving toward the era of consumer products, can this ultimately enable security products to be accepted by a wide range of consumers like other products and be used for civilian purposes? Does its arrival bring life-like conveniences such as smart phones and other electronic products to people's lives, and can it bring about changes in people's production and living?

The security industry should do a good job in the civilian security market. First of all, it should understand what the consumer market is. In general, the consumer market refers to the market constituted by all individuals and families that are purchased to meet their own needs. The consumer goods market in the security industry refers to the market for the use of civil security products. Obviously, the main body of this market is individuals and families. China has more than 1.3 billion people and the consumer market is certainly very large. With the rapid development of social economy and the gradual improvement of the problem of food and clothing, people’s awareness of their own safety precautions has been increasing. Next, we briefly describe the changes brought to people's lives after the security industry enters the era of consumer products.

The first is to meet the basic security needs of the family. In the security industry, under the national policy and the enterprise's own efforts, the cost of the product is getting lower and lower, so the price is getting cheaper and cheaper. Today, almost every household has the ability to purchase a small and exquisite cloud camera or home security service. In the age of consumer products for security products, the family has truly become the warmest and safest home for people.

The second is to meet the security needs of production and office space. Security products are installed and used in many production and office locations. Security products are widely used not only in office buildings and factories, but also in security systems such as production video surveillance systems, production security alarm systems, and so on. Therefore, security products in the era of consumer products help companies to manage more easily and intuitively.

The third is to meet the increase in other added value. After the security industry entered the era of consumer products, many new security technologies were added to new products, and the added value was improved. As a new intelligent analysis technology in the security industry today, it can make all electronic video hardware hardware smart or smart. This is the intelligent analysis technology to enhance the added value of the security company's products, so that products get more users of the application.

The consumer security market is well-known for its advanced technology.

Broadband Internet Acceleration Paves Way for Consumer Security

Since 2012, China has successively launched the "broadband China" strategy and proposed to use a few years to "speed up prices" for China's network speed. The broadband network environment in China has been gradually upgraded, and broadband access capacity has been gradually accelerating. This will undoubtedly fill the important shortcomings of China's civil defense development and will provide a broad road for China's civil defense.

At present, civil video security monitoring is basically network video surveillance, namely IP monitoring. It transmits video information in digital form through wired or wireless IP networks. At the same time, network video surveillance is based on different setup environments, some of which transmit video signals through self-built private networks, and some of which transmit video signals over broadband networks. As long as the network is reachable, video monitoring and recording can be realized, and this monitoring can also be perfectly combined with many other types of systems. With the continuous increase in the speed of broadband networks, it will lay a solid foundation for the development of civil defense in China.

Triple Play Promotes Digitalization and Networking of Security Products

At present, the security industry is in the stage of transitioning from analog to digital and from a stand-alone system to a large-scale networked integration system. The integration of three networks will undoubtedly greatly accelerate this process. Triple play will provide a more convenient and low-cost network carrier, which will accelerate the security network, and HD network cameras will occupy the market in a more rigid way. It is predicted that with the advancement of the integration of the three networks, in the next three to five years, and even one or two years, with the enhancement of basic network transmission capabilities, the bandwidth issue will no longer be one of the problems plaguing IP surveillance. The triple play will greatly promote the development of digital and networked security products, which will further promote the development of IP high-definition surveillance. The triple play fully utilizes the construction of basic network facilities of operators and broadcasters, making IP networks ubiquitous, and high-definition network cameras relying on the network environment will be “abundant”. It is believed that with the gradual implementation of triple play, IP high-definition Surveillance will change the embarrassing situation of “being good or bad”.

The greatest impact of triple play on the security industry may be in security operations. After the triple play, with the development of the operating platform, more security products will face the fate of mobile phones. That is, operators will purchase products for customers to install. Products are free, but operators can use network services. Ensure continuous profitability. In short, "triple play" will greatly expand the scope of security products and services, but also reduce the cost of security products and services.

Mobile Internet Brings New Opportunities for Consumer Security

With the advent of the 4G era, the network will be upgraded, and equipment based on second- and third-generation network transmissions will gradually lose its market. In the future, under the impact of the 4G wave, the upgrade and transformation of old products in the security industry will become inevitable. With the continuous development of communication technologies, security products will continue to meet market demands.

Through the 4G network, mobile security users not only can watch surveillance video in real time, but also can choose to retrieve video from a certain period of time in the past, perform historical playback review, and can access multiple alarm devices according to their own needs. Abnormal, the alarm device will automatically alarm to the mobile phone through SMS, MMS, easy to view the scene in a timely manner, deal with emergencies; but also according to their needs, in the computer terminal remote arming, fortification, control camera angle, to watch, You can switch between single-screen/multi-screen viewing.

In the face of development, there will be obstacles to the future consumer security market

Due to the short development history of the industry, imperfections in the industrial chain, weak network infrastructure, and high prices, etc., the consumer security market is still faced with great obstacles to development.

First, the industry's temptation has led to a decrease in professionalism.

Second, product homogeneity leads to insufficient innovation, and there is a serious homogeneity problem in the consumer security market. In addition to the lack of product technology innovation, the strengths of many manufacturers are also uneven.

Third, the consumer security market channels are not smooth, and the civilian market is not equal to the professional market. It is widely distributed and scattered, and the characteristics of demand and contact channels are also very different. However, in the initial stage of consumer security development, the security of channels and professions overlaps.

Fourth, domestic users do not have enough awareness, and the penetration rate of consumer security products in foreign countries has reached more than 70%. Compared with the domestic market, due to the network foundation, economic level, cultural quality, consumer attitudes, public security awareness, and other reasons, domestic consumption The security market is still in its infancy.

With the popularity of the civilian consumer security market, more and more security companies have developed a strong interest in them and increased investment in civil security products. In a short period of time, security companies have launched the flagship civil security. Equipment, hope to become a leader in emerging areas. However, in the face of these market obstacles, companies must not shrink back and need to actively face and innovate.