Chinese brand shoes are popular at New York fairs
According to relevant media reports, at this year's New York Sportswear Autumn Fashion Trends Fair, there are at least four brands of casual canvas shoes, including Back, Shulong, and Liberation. They are all brands with Chinese origins.
When it comes to these brands, there are some very similar characteristics between them: the use of rubber vulcanization technology, the shape is Chinese style of canvas, many of which brands have upgraded the material, the design also follows their unique Inspiration, and use a portion of the sales proceeds for charitable purposes. Of course, there are also slight differences between them.
In recent years, athletic shoes have moved away from exaggerated expressiveness, and consumers want them to look low-key. From an aesthetic point of view, these Chinese brands exhibit anonymity just as everyone looks the same. In addition, what consumers want to express is that they are citizens of the world, not sports athletes. These Chinese traditional brand canvas shoes, which are rich in historical stories, are meeting the demands of European and American customers.
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