Aluminum Processing Industry Opens Internet + Integrated Marketing Era

With the development of society, all walks of life continue to emerge a new type of marketing model, whether it is the traditional sales channels, or the rise of e-commerce, or the emergence of the Internet +, all traditional enterprise development are experiencing new changes in the new era . As far as the current aluminum processing industry is concerned, the stronger and the weaker the stronger ones, the integrated marketing of the Internet will be the next strong “venture” of the aluminum processing industry, and the aluminum processing enterprises will have more strength and weakness. The aluminum processing industry is about to Enter a new era of integrated marketing.

Insufficient industrial chain, excess capacity

For a long time, the domestic aluminum processing industry's downstream industrial chain has not been extended enough, resulting in an excess of upstream production capacity. The aluminum processing industry is in the middle and low end of the common homogeneity dilemma. To seek innovation and development, many leading aluminum processing companies have begun strategic transformation, actively promote industrial upgrading, aiming at high-end aluminum deep processing, and dedicated to aluminum for transportation and automotive aluminum. Such as high-end market research and development and promotion, increase the market share of high-end products, increase the output of new products, and thus successfully implement high-end industrial transformation.

Intense market competition, the stronger the stronger

After years of market development in the aluminum processing industry, the company's strength has been initially determined. There are comprehensive aluminum processing companies with strong products and powerful strength, and there are also numerous small aluminum processing manufacturers. In today's depressed market environment and high-intensity competitive environment, how to highlight the characteristics of corporate brands, how to develop new marketing strategies, how to expand the existing customer groups, and the resolution of these issues will all determine the corporate landscape, and ultimately determine the aluminum processing Reshuffle of the industry.

Judging from the comparison of the comprehensive strength of enterprises, large-scale enterprises have more advantages in this respect, with more abundant resources and more recognition of brands. Judging from the current marketing strategies of leading domestic companies such as Mingtai Aluminum, “Internet+” will be the next strong “dash”. At present, some companies have begun to develop e-commerce marketing teams, focusing on the maintenance of corporate brands and the building of soft power.

Internet +, obvious advantages

From the marketing model, "Internet +" is a combination of the traditional aluminum processing industry, and it is a leap forward. The Internet can improve the information and intelligent management of traditional industries, and can also provide strong support in customer development, market direction, and brand building. It is an important tool for integrated marketing of aluminum processing companies.

Advantage 1: Accurately communicate product features and reach customers' hearts

In a highly competitive market, distinctive product features and accurate core selling points are important factors for the rapid development of many enterprises. Some leading enterprises in aluminum processing have established stable competitiveness through unique selling points, such as excellent quality and superior performance, and gradually opened the door to the market. The combination of the Internet and traditional channels undoubtedly opens up richer channel resources for corporate product promotion. Websites, WeChat, Weibo, and other interactions combine the company's ability to deliver information directly to customers, target customers’ core demands, and grasp the needs of customers for purchases. The company's product sales have steadily increased.

Advantage 2: Develop new customer groups and achieve scientific development

One of the advantages of large enterprises is that they can develop new customer groups through existing resources. The company pays long-term attention to new customer groups and integrates them with the direction of business development to achieve scientific development with purpose, guidance, and data. On this basis, companies can clearly analyze the current market conditions and predict market changes, which also determines the company's ability to control future development.

Advantage 3: The emergence of O2O model to help integrate marketing

The aluminum processing industry is a large-scale processing industry, but due to the characteristics of the industry itself, one of the common development issues is the large number of inventories that accompany each other. With the rise of e-commerce, some of the traditional aluminum processing companies have begun to sell online inventory spot inventory, small and medium customers will be introduced into the spot system, provide customers with timely and accurate spot query, provide professional online services, open up for inventory sales More room for development.

All in all, if enterprises want to develop better, they must make good use of the new tools of the “Internet Plus,” so that they can “advance with the times and win-win and mutually beneficial.” In short, large companies with stronger capabilities have more resources. Use these resources to develop their own advantages, which in turn encourage them to grow.

Experts comment: The aluminum processing industry ushered in the era of integration

Whether it is the development pace of the company to follow the “Internet+” or the passive acceptance of e-commerce market development, this is a prelude to the integration of aluminum processing industry into marketing.

If the previous years were the capital expansion period of the aluminum processing industry, then in the next few years, the innovative development of the aluminum processing industry will depend on data guidance from e-commerce and big data analysis. Future competition will be the precision of the integrated marketing era. In this regard, experts said: "The stronger the stronger, the weaker the weaker will also be the industry's development trend."

For stronger companies such as Mingtai, this industry consolidation can be used to once again enhance the company's strength. For small and medium-sized enterprises, if they seize the opportunity, they will regain access to a vast market. Whether it is a strong enterprise or a small and medium-sized enterprise, it is necessary to grasp this integrated marketing and strive for long-term development.